MasterTag Unveils Transformative Expansion Plans to Fuel Innovation and Job Growth in Muskegon County

Business News |Jun 14, 2024|2 min read

New 95,000 sq. ft. Facility Connected to the Existing Production Center and Offices

Montague, MI – MasterTag, a leading innovator in horticultural labeling and branding solutions, announced today its facility expansion project, solidifying a commitment to growth, innovation, and the community. The company is set to construct a cutting-edge facility that will serve as a hub for advanced production techniques and further product diversification. The new 95,000 sq. ft. building will be seamlessly connected to the existing production facility and offices located at 9751 US-31 and is anticipated to be completed by Q3 2026, ushering in a new era of growth and innovation for MasterTag.

“This new building represents a major commitment by MasterTag’s owner, Avery Products, to MasterTag and to the community,” said Rick Hughes, the former owner of MasterTag. “We are thankful for the support of Montague Township and, most importantly, our employees and customers.”

MasterTag’s expansion has been possible through the collaboration and support of organizations such as the Muskegon Community College, West Michigan Works!, Greater Muskegon Economic Development, and Montague Township.

Marla Schneider, CEO of Greater Muskegon Economic Development, underscores the importance of this collaboration, stating, “Through united efforts, we’re fostering economic vitality and innovation in Muskegon County. The partnership with MasterTag showcases our commitment to drive growth and prosperity in the region.”

The project incorporates state-of-the-art technology to enhance production capabilities, enabling MasterTag to introduce new product lines and meet the growing demands of its customer base. MasterTag’s multi-million-dollar expansion extends beyond MasterTag’s immediate success to benefit the broader community by granting individuals in Muskegon County access to coveted high-tech and high-paying technology positions within the next four years.

“Montague Township is excited and pleased to hear that MasterTag has decided to expand its Montague Township manufacturing plant,” said Jeff King, Supervisor of Montague Township. “This is great news for the White Lake Community!”


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